Types of LinkedIn Ads & When to Use Them (Updated for 2025)
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LinkedIn has continued to innovate with its ad products. Here's a quick overview of LinkedIn's ad types and when to use them:
1. Sponsored Content
Most popular for B2B campaigns, these ads appear in users' feeds. Use them to drive website traffic, generate leads, or promote video content.
2. Dynamic Ads
Dynamic Ads personalize the ad content based on user profile data. Great for increasing followers or promoting B2B products and services.
3. Text Ads
Simple, desktop-only ads ideal for driving traffic to your LinkedIn or company pages.
4. Sponsored InMail
Send direct messages to your target audience’s inbox for personalized engagement and quick conversions.
5. Objective-Based Campaign Creation
A newer feature, this helps streamline campaign creation based on specific marketing goals like engagement or lead generation.
