LinkedIn Ads: The Ultimate B2B Advertising Tool in 2025
Share
LinkedIn is a powerful tool for B2B marketers. It offers the most accurate professional targeting based on user profiles worldwide. Target by job title, seniority, function, and other parameters to reach your ideal audience. Here's an updated step-by-step guide to launch a LinkedIn Ads campaign using the latest features in 2025.
Step 1: Access LinkedIn Campaign Manager
To start advertising, ensure you have access to LinkedIn Campaign Manager. You can do this by clicking on "Work" and selecting "Advertise" from the dropdown.
Link to LinkedIn Campaign Manager Help
Step 2: Choose Your Ad Product
LinkedIn offers several ad products:
- Sponsored Content: Native ads in LinkedIn feeds.
- Dynamic Ads: Personalize ads based on user activity.
- Text Ads: Traditional desktop ads.
- Sponsored InMail: Direct messages sent to users' inboxes.
Step 3: Create Sponsored Content
Sponsored content allows you to create native ads that will appear in users' feeds. Make sure your ads are optimized for desktop and mobile views.
Step 4: Enter Campaign Information
Name your campaign and choose whether to add a new ad group or use an existing one. Ad groups help keep budgets and performance metrics organized.
Step 5: Define Business Objectives
Select your business goal:
- Drive Traffic: Send users to your website or landing page.
- Lead Generation: Use LinkedIn Lead Gen Forms for easy user sign-ups.
- Video Views: Sponsor video ads to engage your audience.
Step 6: Choose Ad Formats
Choose from a variety of formats based on your objective:
- Image Ads, Carousel Ads, and Link Ads for website traffic or lead gen.
- Video Ads for promoting video content.
Step 7: Build Your Ads
Select existing content or create new ads. For image ads, the recommended size is 1200 x 627. Once your ads are ready, sponsor them by selecting “Sponsor Selected Content.”
Step 8: Audience Creation
This is a crucial step. Define your target audience based on factors like:
- Job Titles and Company Size
- Industry and Skills
- Location targeting by city, state, or country.
You can also use Matched Audiences to re-target website visitors or upload contact lists.
Step 9: Bids, Budgets, and Schedule
Define your budget (daily or total), bid type (automated or manual CPC), and campaign schedule. LinkedIn will suggest minimum bids based on your target audience.
Conclusion
LinkedIn ads provide an invaluable way to engage with decision-makers. They allow you to precisely target individuals based on their professional profiles, leading to high-quality leads and strong ROI. Remember to monitor and tweak your campaigns for the best results.
